Intellectual Property

Trademark, Copyright & Advertising

A rare combination of best-in-class quality and competitive pricing.

Meet the team

Locke Lord's trademark, copyright and advertising team manages complex, ongoing protection programs for some of the world's best-known brands. We partner with our clients to offer our knowledge and experience for protection, enforcement and realignment of their trademark, trade dress, copyright and design rights assets as well as their marketing and advertising campaigns.

Clients benefit from our innovative mindset, combined with our business infrastructure and global reach, allowing us to provide clients with a rare combination of competitive pricing and best-in-class quality. Our team provides clients with sophisticated intellectual property advice backed by the power of a global, full-service firm.

Trademark and Trademark Litigation

As public perception is often a company's most valuable asset, we have an experienced team of lawyers dedicated to developing and protecting the messaging, images, brands and advertising utilized by companies of all industries and in every medium.

Locke Lord's dedicated trademark lawyers collaborate with and counsel clients in industries as diverse as consumer goods, education, electronics, energy, entertainment and media, financial services and insurance, life sciences, personal care and software to ensure that they are realizing the full potential of their work. Our lawyers partner with clients not only to protect their brands but also to best manage and maximize their intellectual property by:

  • Preparation, filing and prosecution of trademark and design applications in the United States, United Kingdom and Europe
  • Initiating and conducting opposition and cancellation actions against infringing, threatening and unfairly competing brands
  • Enforcement and anti-counterfeiting
  • Structuring viable commercial ventures involving trademarks and other intellectual property
  • Providing due diligence assessments
  • Pursuing protection in cyberspace

When litigation becomes necessary, we bring our extensive experience in litigation and trial of actions under the Lanham Act and state laws involving trademark, trade dress unfair competition and copyright infringement, dilution, licensing and ownership.

We regularly appear in many state and federal courts throughout the United States as well as in the UKIPO and before the Intellectual Property Enterprise Court, High Court and Court of Appeal, as our lawyers seek and defend against temporary restraining orders and preliminary injunctions against infringement, false advertising and to preserve key evidence. Our Brussels team allows us to act for our clients before the EUIPO, General Court and CJEU, and practice in the European Union.


The ability to instantly host and share content in various media and platforms has radically changed the risks surrounding protection of copyrighted material. Companies, individual authors and creators need to know their rights, understand how they can be enforced and create effective policies in today's “copy and paste” culture.

Locke Lord's copyright lawyers collaborate with clients in a broad range of industries, including media, publishing, advertising, broadcasting, design, art, music, entertainment, education, gaming, museums and software. From managing copyright portfolios, licensing copyrightable content, handling infringement investigations and litigating copyright disputes to counseling clients on all aspects of copyright, such as fair use and artists' rights, we have the knowledge and experience clients trust.

Advertising and Social Media

On compliance issues, clients turn to Locke Lord for advice on a wide range of laws and regulations affecting print and broadcast advertising as well as emerging and evolving forms of digital advertising and marketing. We counsel clients from consumer products and online auction companies to advertising agencies and dating services in areas including internet and mobile device social media advertising, FTC guidelines, FDA compliance, green advertising, cyber-stalking, keyword advertising and others.