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    Overview

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    Locke Lord’s advertising, marketing and social media lawyers have extensive experience counseling global companies from the inception of products and services to commercialization and promotion. Our lawyers help domestic and foreign clients entering the U.S. market comply with all U.S. federal, state and local rules and regulations, including Federal Trade Commission (FTC) and Food & Drug Administration (FDA) guidelines, as well as state and federal consumer protection laws. We also provide in-depth knowledge and guidance regarding market norms and experience in constructing surveys and identifying evidence of substantiation required to support claims, which are often relied upon in private dispute resolution.

    Our lawyers defend clients in proceedings brought by the FTC involving allegations of false, deceptive, and misleading advertising, as well as in actions filed by State Attorneys General for deceptive advertising and in false advertising class actions launched by consumer groups. Similarly in Europe, we have experience dealing with the United Kingdom’s independent regulator of advertising across all media, the Advertising Standards Authority, and bodies responsible for enforcement of radio and television advertising, the Office of Communications (Ofcom).

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