A London Locke Lord team led by Leigh Smith (London) has advised Pernod Ricard UK, a member of the global drinks business Pernod Ricard, on a four-year sponsorship agreement for Jameson Irish Whiskey to become an official partner of the English Football League (EFL). The EFL is the largest single body of professional football clubs in Europe and is responsible for organising three national football league competitions in England. As an official partner of the EFL, Jameson will have a strong presence with all 72 Member Clubs across the Sky Bet Championship, League One and League Two, along with the EFL’s five Wembley finals. Additionally, the brand will have a presence on the EFL website, digital and social media channels. Nick Elwell-Sutton (London) assisted with data protection matters. For additional information, see the press release.
Posted on July 27, 2023