Never Underestimate the Importance of DUNGEONS in Dungeons & Dragons

World Trademark Review
November 2019

London Associate Ellen Hughes-Jones authored an article for World Trademark Review discussing the General Court’s recent decision upholding the European Union Intellectual Property Office’s (EUIPO) decision against granting the registration of DUNGEONS as a trademark, due to the likelihood of it being confused with DUNGEONS & DRAGONS. The General Court confirmed the EUIPO’s Fourth Board of Appeal correctly held the marks would likely be confused due to the identity and similarity of the goods and services covered by the signs at issue, the strong visual and phonetic similarity and the conceptually average similarity of the signs, the average level of attention of the relevant public and the average inherent distinctiveness of the earlier mark.

To read the full article, click here.