Brand Protection Online Europe

Locke Lord was a sponsor of the World Trademark Review’s Brand Protection Online Europe Conference on October 14, 2019 in London. Ellen Hughes-Jones moderated a panel, "Brand protection strategies for social networks and apps." Social media is now an integral part of business strategy, enabling organisations to maximise online revenue channels. However, as opportunities arise so do threats and risks – all under the watchful eye of the consumer. Topics covered include:

• Cease and desist? Ethical enforcement in the online world
• Brand reputation: rewriting the rulebook for the social media realm
• A glimpse into the future and what it means for trademark professionals