Hartford Office Managing Partner Ted Augustinos, a member of the steering committee of Locke Lord’s Privacy and Cybersecurity Practice Group, provided insight to Bloomberg Law on the new requirement for data brokers to register with the state of California, which became effective on Jan. 1, 2020.
Because the law broadly defines the “sale” of data in the same terms as the California Consumer Privacy Act, companies that do not ordinarily consider themselves data brokers may be subject to the requirement, Augustinos said.
“This requirement is something that is not top of mind for a lot of companies. I would expect the obvious companies are well aware of it but expect there are others who may be unwittingly subject,” he said.
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