Securing market share in the highly competitive consumer products market has never come easily. Today, manufacturers, distributors, retailers, and advertisers face new challenges and pressures.
Navigating the increasingly complex regulatory landscape which now in the U.S. includes state as well as federal regulatory schemes and emerging ingredient issues, protecting valuable intellectual property, and addressing prospective advertising and labeling issues which have become the basis for class action challenges are but a few of the many obstacles facing the industry.
Locke Lord’s lawyers have unique and deep experience in the Personal Care Industry. The group is led by counsel that have for years held leadership positions in the industry and have represented clients and industry groups in precedent-setting matters before the FDA and the FTC, the Federal agencies that have the most significant regulatory authority over the industry. Our counsel has advocated for changes in the key OTC Monographs proceedings affecting the industry as well as the FTC endorsement guidelines that were central in the FTC social media actions. Our group leaders also set precedent before both agencies on permissible cellulite claims and, through the FDA medical device clearance process, helped shape the dividing line between aesthetic products that are regulated as medical devices and those that are not. With counsel that have long and deep knowledge of the industry, we have brought together in one group the legal skills personal care companies need to succeed no matter what role they play in the industry, manufacturers, retailers, distributors and the various agencies. Our clients vary in size from emerging companies to Fortune 100 companies and with our international presence we are able to assist clients in developing international marketing and advertising programs.
Below are examples of some of the services we provide:
Counseling and representation in litigation matters involving cosmetic and personal care products
Locke Lord Counsel Sharon Blinkoff (New York) was instrumental in the preparation and counsel of Curran Danderand, CEO and Co-Founder of Jack Black LLC, for her testimony before the U.S. Senate Committee on Health, Education, Labor & Pensions for its full committee hearing, held in late September for purpose of ‘Exploring Current Practices in Cosmetic Development and Safety.