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    Paolo Andreottola is a member of the Firm's Intellectual Property, and Trademark, Copyright and Advertising practice groups. Paolo's practice focuses on a wide range of trademark matters in the UK, European Union and worldwide. He advises clients on various aspects relating to brand protection and trademark enforcement, including brand clearance (i.e. pre-filing searches), trademark filing programs, trademark disputes and settlement agreements. He has particular experience in opposition proceedings before the European Union and United Kingdom trademark registries as well as in the prosecution of trademark portfolios worldwide.

    Paolo advises high-profile UK and multinational companies and his clients include an American multinational technology company.

    In 2020, Paolo was recognised by World Trademark Review’s WTR 1000 for prosecution and strategy. He was commended for his “broad experience, high proficiency and trademark know-how,” which “have built him a truly impressive stable of multinational patrons.” WTR 1000 focuses exclusively on trademark practices and practitioners, and is viewed by many as the definitive ‘go-to’ resource for those seeking world-class legal trademark practitioners.

    Prior to relocating to London, Paolo worked for a number of years in the trademark department of a leading Italian IP firm.

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