Locke Lord London Associate, Neha Ahuja, authored an article examining the role of End User Agreements in curtailing and controlling user generated content. Ahuja deliberates the use of licensing laws in both the United Kingdom and the United States and the need to integrate copyright and consumer laws.
Ahuja notes: “The interactive entertainment industry has seen a volte-face evolution over the years, moving from traditional board games to electronic games to console games to home television video games to online games to interactive online games now to, what is termed as, ‘augmented reality’ games like the latest Pokémon Go game that has taken the United States and the United Kingdom by storm. Given that this evolution is further accelerated by fast paced developments in technology, the issue of controlling user generated content through the current licensing regimes needs to be examined and adjusted.”
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