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The Migration to Mobile and What It Means for Brand Owners

Online Brand Enforcement 2015: Protecting Your Trademarks in the Electronic Environment, a supplement to World Trademark Review, published by Globe Business Media Group - IP Division
March 2015
John Olsen and Ben Hitchens, intellectual property attorneys in Locke Lord's London office, wrote an article regarding the recent acceleration in the pace of migration of products and services to mobile devices has revolutionized users’ experiences of the Internet; “The Migration to Mobile and What It Means for Brand Owners.” This article first appeared in Online Brand Enforcement 2015: Protecting Your Trademarks in the Electronic Environment, a supplement to World Trademark Review, published by Globe Business Media Group - IP Division’. To view the guide in full, please go to www.worldtrademarkreview.com.
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