Articles

Enhancing A Brand In The Digital Age: What Every Brand Owner Should Know

Corporate Livewire
September 30, 2014
John Olsen and Ben Hitchens, intellectual property attorneys in Edwards Wildman's London office, wrote an article about how the widespread use of social media and application software, or ‘apps’, has obliged brand owners to once again assess the digital landscape in Corporate Livewire. In the article, "Enhancing A Brand In The Digital Age: What Every Brand Owner Should Know," the authors identified the strategic and legal issues relevant to every brand owner with an online presence. This article first appeared on www.corporatelivewire.com.