Ed Glynn, a partner in Edwards Wildman
's Washington, DC office, wrote an article discussing how online retailers and advertisers should take heed of a recent California prosecution of Overstock.com for allegedly deceptive price comparisons that resulted in $6.8 million in civil penalties and a five-year injunction on the company’s practices in Law360. In the article, "May The Seller Beware: Calif. Crackdown On Pricing Models
," the authors analyzed why online retailers and advertisers need to dust off their FTC Guide Against Deceptive Pricing, look for lessons in the state court’s decision, and exercise caution when making pricing claims, particularly comparison price claims.