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    Edwards Wildman Client Advisory - Apps No Longer Required: Facebook Updates Promotions Guidelines To Allow On-Platform Promotions

    Publications

    Introduction

    Does your company administer promotions, like contests and sweepstakes on Facebook? If so, Facebook changed its rules and now no longer requires that promotions be administered through an application. While marketing teams scramble to come up with new promotions to administer directly on their company’s brand Pages, lawyers should be reviewing Facebook’s newly revised Page Terms and Promotion Guidelines to make sure your company’s upcoming contests and sweepstakes will be compliant with Facebook’s new requirements.

    Click here for a complete copy of this advisory.

    Tags: Advertising and Promotions, Social Media, Privacy, Sweepstakes & Contests

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