X
    X
    X
    X

    The Future of Branding

    Publications

    David Van Der Laan, a Chicago-based intellectual property attorney in the Firm's Chicago office, wrote an article analyzing fluid marks in World Trademark Review. In the article, "The Future of Branding," the authors traced the history of fluid marks, how fluid marks could be a powerful marketing tool, and considerations for rights holders when creating and selecting fluid marks.

    This article first appeared in World Trademark Review magazine issue 44, published by The IP Media Group. To view the issue in full, please go to www.worldtrademarkreview.com.

    Explore Additional Topics

    Disclaimer

    Please understand that your communications with Locke Lord LLP through this website do not constitute or create an attorney-client relationship with Locke Lord LLP. Any information you send to Locke Lord LLP through this website is on a non-confidential and non-privileged basis. Therefore, do not send or include any information in your email that you consider to be confidential or privileged.