The Sweet Smell of Success
A multidisciplinary team from Edwards Wildman Palmer represented Perfumania Holdings in the company’s $118 million acquisition of Parlux Fragrances on April 18, 2012. The Edwards Wildman team advised Perfumania in all aspects of the transaction, including takeover defenses under Delaware law, Delaware shareholder litigation, approval by both Perfumania's and Parlux' shareholders, registration of securities issued to Parlux shareholders, and financing the cash merger consideration through a combination of senior and subordinated debt. The parties announced the closing of the deal in an April 18 press release.
A large, cross-office team of Edwards Wildman joined forces to finish this complex transaction, including New York partner Jeff Etherington (M&A and financing); Boston partners Matt Dallett and Stan Keller (securities), Karl Fryzel (tax), and Jim Rubens (financing); and Providence partners Lori Basilico (employee benefits), and the late Scott Nebergall (tax).
Edwards Wildman is a deal powerhouse, with a global private equity practice ranked ninth globally by Dow Jones’ Private Equity Analyst in its 2012 list of private equity and venture capital deals closed in 2011. The firm’s substantial deal volume allows it to provide creative and pragmatic advice regarding deal structures, industry trends and market terms.
With more than 370 discount retail stores in the US and Puerto Rico, Perfumania specializes in the sale of genuine designer fragrances, bath and body, cosmetics, skin care products and related gifts and accessories for men, women and children. Parlux’s brings additional manufacturing and licensing capabilities and its popular licensed fragrances to Perfumania. Perfumania announced its acquisition of Parlux Fragrances in an April 18 press release.
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