Advertising and Marketing Law: Emerging and Hot Topics

    A complimentary seminar hosted by Locke Lord Bissell & Liddell LLP

    Thursday, January 27, 2011

    Registration and Continental Breakfast: 8:30 - 9:00 a.m.
    Program: 9:00 a.m. - 12:30 p.m.
    Lunch (optional): 12:30 p.m.

    The Offices of Locke Lord Bissell & Liddell
    600 Travis
    2800 JPMorgan Chase Tower
    Houston, Texas

    Locke Lord Bissell & Liddell LLP, is an accredited sponsor, approved by the State Bar of Texas, Committee on MCLE. This course has been approved for Minimum Continuing Legal Education credit by the State Bar of Texas Committee on MCLE in the amount of 3.0 credit hours.

    Billions of dollars are spent each year on advertising current products and services, as companies constantly strive to keep their brands top-of-mind with consumers. Often advertisers do not consider that consumers are not the only group scrutinizing their advertisements. More and more, government agencies and competitors are challenging the content of advertisements in the market place. To reduce the risk of defending a costly challenge and the potential loss of profits, advertisers must increasingly seek legal review of their advertisements prior to publication. Many advertisers also seek legal review of their competitors’ advertisements to ensure a level playing field. This is especially important with respect to ads regarding energy consumption, conservation, and environmental claims, due to increasing public and private scrutiny over such claims.

    This workshop will provide tools to help understand the compliance requirements, legal risks and strategies associated with advertising in today’s market. We will provide an overview of certain federal and state laws that regulate how brands are presented and marketed to the public and that govern disputes among competitors. We will also discuss the potential impact of non-compliance and outline the scope of the risks faced.

    Why Locke Lord Bissell & Liddell?

    We have helped a number of clients navigate the complicated areas of advertising and marketing law, whether to challenge or defend allegations in litigation relating to claims made in advertising, to develop a prize promotion that complies with a complex national network of federal and state laws or to identify other potential sources of risk in advertisements. We have worked with advertisers and advertising agencies alike in both regional and national advertising campaigns. This experience allows us to guide clients in avoiding risk and responding to their competitors’ actions in the market place.

    Topics to be discussed include:

    • Ad Review and Clearance
    • Preventing and Defending Against False Advertising Challenges
    • Internet and Mobile Advertising Issues
    • Advertising “Green” Products
    • Hot Topics and Issues in Advertising

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