Public perception is often a company’s most valuable asset, and Locke Lord has an experienced team of attorneys whose specific focus is to help develop and protect the messaging images, brands and advertising utilized by companies of all industries and in every medium. Locke Lord leverages the broad experience of its attorneys to provide a full range of services to both advertisers and agencies under our unique service brand ADMARK®.
Our ADMARK® services cover a broad range of matters including:
We provide informed counsel to aid compliance, as well as provide expert litigation representation. Our deep experience includes both traditional media advertising through such outlets as newspaper, radio, film and television, as well as niche and emerging advertising efforts such as:
We help foreign clients entering the U.S. market comply with all federal, state and local rules and regulations, including Federal Trade Commission (FTC) and Food and Drug Administration (FDA) guidelines, and consumer protection laws. We provide advice and guidance to foreign clients regarding market norms, which are often relied upon in private dispute resolution.
Locke Lord's national Trademark, Copyright & Advertising Practice has been recognized among the leading trademark practices worldwide in the third edition of World Trademark Review (WTR) 1000, a global directory of leading trademark legal services providers.
Diverse, multi-media clients look to Locke Lord for direction, timely counsel and litigation in the complex arenas of trademark, copyright and advertising. Our attorneys work with brand owners and brand advertisers in industries including:
We represent our clients before several administrative, judicial and self-regulatory bodies which include:
Locke Lord attorneys are frequent contributors to industry publications and offer client alerts and CLE presentations on emerging issues in the field of trademarks, copyrights and advertising. Our attorneys are active members of and hold positions in prominent industry organizations, including:
Litigation: Trademark, Copyright & AdvertisingWhen litigation becomes necessary, we have extensive experience in litigation and trial of actions under the Lanham Act and state laws involving trademark, trade dress unfair competition and copyright infringement, dilution, licensing and ownership. We regularly appear in many state and federal courts throughout the United States. Our lawyers seek and defend against temporary restraining orders and preliminary injunctions against infringement, false advertising and to preserve key evidence.
We have assembled an experienced team to handle the defense of class action litigation by consumer groups in false advertising matters.
Alternative Dispute ResolutionWe have experience in representing clients in arbitration matters before the American Arbitration Association, the CPR Institute for Dispute Resolution and the WIPO Dispute Resolution Center. We have also acted as counsel for parties in many mediations before private mediators that have resulted in settlements.
InternationalOur attorneys help foreign clients entering the U.S. market to avoid litigation and comply with all federal, state and local rules and regulations, including FTC and FDA guidelines, and consumer protection laws. We provide advice and guidance to foreign clients regarding market norms, which are often relied upon in private dispute resolution. For U.S.-based clients, we also coordinate litigation in foreign nations through local foreign associate law firms.
Litigation before Courts, Agencies & Self-Governing BodiesWe have extensive experience in litigating matters before state and federal courts, government agencies and industry self-regulating bodies in matters involving the:
We represent our clients in proceedings before regulatory bodies and industry self-governing bodies:
Advertising Injury InsuranceWe defend insured parties in litigation claims covered by insurance advertising injury coverage. We work closely with insurers in giving coverage opinions and defending these claims that typically are grounded on trademark infringement, copyright infringement, defamation or libel.
Mike Schulman, Chair of Trademark, Copyright & Advertising PracticeSean Fifield, Leader of Trademark, Copyright & Branding SectionGreg Casamento, Leader of Advertising, Marketing & Social Media Section
Law360 Expert Analysis: Elements Of A Takedown Notice After Viacom V. YouTube
Case Study: MDY Industries V. Blizzard
Nine Locke Lord Practice Areas Among Top Nationally and Nearly 100 Practice Areas Recognized in 2014 "Best Law Firms" Report
Locke Lord’s Trademark Team Makes 2013 Top 1000 Ranking in World Trademark Review; 2 Texas Partners Recognized
Locke Lord Expands Board of Directors to 15 and Elects Five New Members, Including Partner from Growing London Office
World Trademark Review 1000 Names Locke Lord's Texas Offices, Houston Attorneys Thomas L. Casagrande and Paul Van Slyke as Leaders Among Trademark Practices
Locke Lord Bissell & Liddell Builds on Advertising Team Successes; Creates Separate, Full-Service Trademark, Copyright and Advertising Group
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