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The Essentials of Advertising & Marketing Law (Chicago, 2009)

Billions of dollars are spent each year on advertising the latest products or services, as companies constantly strive to keep their brands before consumers.  Often advertisers do not consider that consumers are not the only group scrutinizing their advertisements.  More and more, government agencies and competitors are challenging the content of advertisements in the market place.  To reduce the risk of defending a costly challenge and the potential loss of profits, advertisers are increasingly seeking legal review of their advertisements prior to publication as well as legal review of their competitor’s advertisements.

This workshop will provide tools to help understand the compliance and legal risks and strategies associated with advertising in today’s market.  We will provide an overview of certain federal and state laws that address the way brands are presented and marketed to the public and that govern disputes among competitors.  We will also discuss the potential impact of non-compliance, and outline the scope of the risks faced.

Why Locke Lord Bissell & Liddell?
We have helped a number of clients work through the complicated areas of advertising law, whether to challenge or defend allegations relating to claims made in advertising, to develop a promotion that complies with multiple states’ laws, or to identify potential sources of risk in advertisements.  We have worked with advertisers and advertising agencies alike in both regional and national advertising campaigns.  This experience allows us to guide clients in avoiding risk and responding to their competitors’ actions in the market place.

Topics to be discussed include:

• Clearing Your Ads:  Why an ounce of prevention is worth a pound of cure
• That’s Unfair!  Halting competitors who bend the truth
• Internet Advertising:  Unique issues for protecting your brands, products, trademarks and keywords against abuse and counterfeiting online
• Hot Topics:  The latest issues buzzing in the advertising and marketing legal community

Click here for the complete agenda.

RSVP by September 11
Jenny Janko
312-443-1760

This course has been approved by the Illinois MCLE Board for 3.0 hours of credit.  CPE credit is pending.

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