Jason Mueller is a senior associate in Locke Lord's intellectual property group, and focuses his practice on trademark, copyright, advertising and compliance issues. He has substantial experience handling numerous aspects of advertising and marketing law, including sweepstakes, contests and social media promotions. Jason has performed regulatory compliance reviews and developed and instituted compliance programs to manage risk related to advertising, social media initiatives, company communications, and internet privacy including behavioral tracking activity. Jason regularly reviews national print, radio and television advertising campaigns, and issues opinions relating to the adequacy of claim substantiation.
Mr. Mueller’s practice also includes counseling clients on all aspects of intellectual property, including litigation and transactional matters relating to patents, trademarks, copyrights, trade secrets, and unfair competition. He has represented Locke Lord clients in copyright, trademark and patent infringement matters in each federal district court in Texas, including jury trial experience in the Eastern District of Texas. Jason feels strongly that his litigation experience provides a practical and grounded approach to his advice relating to compliance and risk management.
Education
- J.D., cum laude, Southern Methodist University School of Law, 2005
- B.S., Ouachita Baptist University, 1995
Bar Admissions
- Texas
- U.S. Patent and Trademark Office
- U.S. Supreme Court
Admitted To Practice
- U.S. Court of Appeals for the Fifth Circuit
- U.S. District Court for the Eastern District of Texas
- U.S. District Court for the Northern District of Texas
- U.S. District Court for the Southern District of Texas
- U.S. District Court for the Western District of Texas
Representative Experience
- Silicon Valley Startup - obtained dismissal of core copyright claim brought by craigslist relating to copies of user generated content.
- Major Airline – provide advice and counsel regarding advertising claim formulation and analysis of substantiation.
- Leading online dating services provider – provide advice and counsel on trademark, copyright and advertising matters.
- Several Leading Insurance Providers – provide advice and counsel on the advertising and marketing claims for services and products related to P&C, Life, Health and related lines.
- National advertising agency – matters involving national marketing campaigns including pre-clearance and substantiation review.
- Large national media company – trademark litigation matter involving a major newspaper.
- Major national clothing retailer – routinely provide regulatory compliance counsel on matters of federal and state laws governing advertising, pricing and promotions.
- International real estate developer – advice on acquisition of substantial domain name portfolio.
- Medical device manufacturer – represented it in its false advertising and patent infringement claims against its primary competitor.
- Leading architectural firm – managed copyright portfolio registration and strategy.
- Architectural and development company - asserted copyright claims against infringer.
- Major production studio – defended multiple intellectual property lawsuits alleging copyright, trademark and related claims.
- Major international bank – served on patent infringement defense team in multiple lawsuits in the Eastern District of Texas alleging infringement of electronic communications, processing, and internet systems and methods.
- Energy services company - managed client review and purchase of IP asset portfolio that included patents and pending applications, software and underlying copyrights, trademarks, and trade secrets.
- Major airline - managed trademark globalization process involving the worldwide expansion of client's most strategic trademarks.
- International household goods manufacturer - development of patent portfolio, technology and product licensing initiatives and overall IP protection strategy.
- Major oil and gas company – managed global trademark portfolio and expansion.
- Major national sporting goods retailer – routinely provide advice and counsel on sweepstakes contests, and general advertising matters.
- Represented dozens of software companies in copyright and licensee compliance issues.
- Represented entrepreneurs and start ups by providing advice and counsel regarding protection of intellectual property, business structuring and general business issues. Examples include Terra’s Dancewear; Breastaurant Uniforms; Opposite, Inc.; AI Intellectual Property; Fat Boy Labs; and Utility Concierge.
- Developed and drafted official rules for scores of sweepstakes, contests and premium promotional marketing campaigns involving complex arrays of entry methods, user generated submissions, post-promotion media blitz coverage and many other legal challenges.
Publications & Presentations
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Co-Author,
"
Locke Lord QuickStudy: FTC Updated Dot Com Disclosure Guide - How to Make Your Website, Mobile Apps, Social Media and Online Media Comply
,"
Locke Lord
(April 8, 2013)
-
Quoted,
"Hostess Brands Look Appetizing To Rivals, PE Firms,"
Law360
(November 16, 2012)
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Speaker,
"PCI Compliance Boot Camp: Advertising/Marketing Risk & Compliance"
(PCIAA – November, 2012)
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Speaker,
"Patent infringement cases covering advertising technology,"
PMA (Promotional Marketing Association) Conference
(November 13, 2012)
-
Speaker,
"Business Issues arising from use of Social Media as a Marketing Medium"
(SIMposium – October 2012)
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Contributor,
"Legal Strategies in Social Media,"
Locke Lord Brochure
(January 24, 2012)
-
Co-Author,
"
Locke Lord QuickStudy: Social Media Site Ownership - Who Controls Your Account?
,"
Locke Lord
(January 23, 2012)
-
Co-Author,
"
Locke Lord QuickStudy: NAD Approves Using Promotion to Increase Facebook “Likes” For Marketing
,"
Locke Lord
(December 14, 2011)
-
Presenter,
"
Locke Lord: Your Social Media Professionals
,"
Locke Lord
(November 2011)
-
Speaker,
"Document Strategy Forum: Social Media and Advertising Legal Compliance"
(November, 2011)
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Co-Author,
"Locke Lord's QuickStudy: Asian Domain Name and Keyword Scams – They’re Back!,"
Locke Lord
(January 20, 2011)
-
Co-Author,
"Client Alert: FTC Unveils Proposed New Guides for Environmental Marketing Claims,"
Locke Lord
(October 13, 2010)
-
Co-Author,
"Client Alert: SMS “Text Message” Advertisers Beware,"
Locke Lord
(June 10, 2010)
-
Co-Author,
"Client Alert: New FTC Guidelines - “Results May Vary,” Social Media Marketing and Celebrity Endorsements,"
Locke Lord
(October 15, 2009)
Events
- PCI Compliance Boot Camp Seminar/Webinar (November 13, 2012)
- CIO Means Business – the 44th Annual SIMposium (October 28-30, 2012)
- Advertising and Marketing Law: Emerging and Hot Topics (January 27, 2011)
- 2010 Advertising and Marketing Law: Emerging and Hot Topics New York, NY (May 13, 2010)
- "Internet Advertising Law Green Deceptive Advertising Law," The Essentials of Advertising & Marketing Law (Chicago, 2009) Chicago, IL (September 13, 2010)
- "Internet Advertising," The Essentials of Advertising & Marketing Law (Dallas, 2009) Dallas, TX (May 6, 2009)
Professional History
- Associate, Locke Lord LLP
- Technical Sales for Major Accounts, Verizon Wireless
- Chemist, Environmental Systems Company n/k/a Clean Harbors
- Infantryman, United States Army and Army National Guard
Professional Affiliations & Achievements
- Named, Texas Rising Star, Texas Monthly Magazine (2010, 2012)
- Member, Texas Bar Association
- Member, Dallas Bar Association
- Member, College of the State Bar of Texas
Community Leadership
- Member, LakePointe Church
- Member, Board of Directors, Qualtrust Credit Union
- Volunteer, Dallas Volunteer Attorney Program
- United Way Team Leader
- Member, Dallas Ad League
- Board of Governors, Brookhaven Country Club
- Volunteer Speaker, Dallas Bar Association/DISD Law in the Schools program
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