Michael R. Schulman

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Michael R. Schulman is a partner at Locke Lord and chair of its Trademark, Copyright and Advertising Practice Group. He concentrates on advertising and intellectual property law and is a frequent speaker at advertising seminars.  He counsels advertisers and advertising agencies on a wide variety of legal issues relating to advertising, packaging, marketing, branding and trademark and copyright usage.  His experience includes review, analysis and clearance of advertising for compliance with Federal Trade Commission (FTC) and other legal requirements, brand and trademark selection, searching and registration, trademark oppositions and counseling, unfair competition law, licensing, transfer of intellectual property, ecommerce intellectual property issues, copyright registration, and corporate and financing transactions involving intellectual property.

Representative Experience

• Represent a major advertising agency in compliance of its advertising with all legal requirements and in trademark selection, clearance and registration.
• Represent a major advertising agency in transactional matters, e-commerce issues, compliance of its advertising with all legal requirements, trademark selection, clearance and registration, as well as all other intellectual property matters.
• Represent a museum in copyright registration, licensing and other transactional matters, e-commerce issues, as well as all other intellectual property matters.
• Represent a nonprofit trade association in copyright, trade secret and trademark protection, social media and all other intellectual property transactional matters.
• Represent a sporting goods retailer in interactive and other media advertising matters, as well as other intellectual property matters.
• Trademark selection, clearance and registration for a major software company.
• Trademark selection, clearance and registration for a company publishing hard copy and Internet-based magazines.

 Professional Affiliations and Achievements

• Selected for World Trademark Review’s WTR 1000 as one of the world’s preeminent lawyers in trademark law
• Board Member, North Texas Commission (2012-2013)
• Member, International Trademark Association
• Member, State Bar of Texas, Administrative and Public Law Section 
• Member, Dallas Bar Association 
• Member, Opportunity Dallas (1983)
• Member, North Central Texas INTERLINK, Inc.
  • Board of Directors (1988 - 1990)

Publications and Presentations

• "Contributor, "TCA’s AdMark Buzz," Locke Lord LLP
• Contributor, "Affordable Housing: Putting All The Pieces Together," Locke Lord (March 2012)
• Co-Author, "Locke Lord QuickStudy: Court Rules Website Operator Not Liable Without Specific Knowledge of Copyright Infringement," Locke Lord (January 25, 2012)
• Contributor, "Legal Strategies in Social Media," Locke Lord Brochure (January 24, 2012)
• Co-Author, "Texas' New Trademark Act," Texas Bar Journal, Vol. 74 No. 11 (December 2011)
• Presenter, "Locke Lord: Your Social Media Professionals," Locke Lord (November 2011)
• "Brochure: Affordable Housing," Locke Lord (2011)
• Co-Author, "Locke Lord QuickStudy: Texas Adopts Landmark Trademark Legislation," Locke Lord (July 21, 2011)
• Co-Author, "Locke Lord QuickStudy: FTC Considers Updating Online Advertising Guide," Locke Lord (June 21, 2011)
• Co-Author, "Locke Lord's QuickStudy: Ninth Circuit “BETTY BOOP” Decision Threatens Sports Logo, College and Character Licensing," Locke Lord (February 25, 2011)
• Contributor, "Looking Ahead 2011: Trademark, Copyright and Advertising," Locke Lord (January 26, 2011)
• Co-Author, "Locke Lord's QuickStudy: Asian Domain Name and Keyword Scams – They’re Back!," Locke Lord (January 20, 2011)
• Co-Author, "Client Alert: FTC Unveils Proposed New Guides for Environmental Marketing Claims," Locke Lord (October 13, 2010)
• Contributor, "Brochure: Athlete-Agent Regulatory Compliance," Locke Lord (September 27, 2010)
• Co-Author, "Client Alert: SMS “Text Message” Advertisers Beware," Locke Lord (June 10, 2010)

Education

• J.D., cum laude, Duquesne University School of Law, 1977
• M.A., Duquesne University, 1971
• B.A., Carnegie-Mellon University, 1968

Bar Admissions

• Texas

Publications & Presentations

• Co-Author, " Locke Lord QuickStudy: FTC Updated Dot Com Disclosure Guide - How to Make Your Website, Mobile Apps, Social Media and Online Media Comply ," Locke Lord (April 8, 2013)
  
• Co-Author, " FTC Unveils Final Revised Green Guides for Environmental Marketing Claims — Energy and B2B Transactions Included ," Locke Lord (October 23, 2012)
  
• Co-Author, " Locke Lord QuickStudy: Trademark Protection of Apparel at the Fringe ," Locke Lord (September 6, 2012)
  
• "Affordable Housing: Putting All The Pieces Together," Locke Lord (March 2012)
  
• Co-Author, " Locke Lord QuickStudy: Court Rules Website Operator Not Liable Without Specific Knowledge of Copyright Infringement ," Locke Lord (January 25, 2012)
  
• Contributor, "Legal Strategies in Social Media," Locke Lord Brochure (January 24, 2012)
  
• Co-Author, "Texas' New Trademark Act," Texas Bar Journal, Vol. 74 No. 11 (December 2011)
  
• Presenter, " Locke Lord: Your Social Media Professionals ," Locke Lord (November 2011)
  
• Co-Author, "Locke Lord QuickStudy: Texas Adopts Landmark Trademark Legislation," Locke Lord (July 21, 2011)
  
• Co-Author, "Locke Lord QuickStudy: FTC Considers Updating Online Advertising Guide," Locke Lord (June 21, 2011)
  
• Co-Author, "Locke Lord's QuickStudy: Ninth Circuit “BETTY BOOP” Decision Threatens Sports Logo, College and Character Licensing," Locke Lord (February 25, 2011)
  
• Contributor, "Looking Ahead 2011: Trademark, Copyright and Advertising," Locke Lord (January 26, 2011)
  
• Co-Author, "Locke Lord's QuickStudy: Asian Domain Name and Keyword Scams – They’re Back!," Locke Lord (January 20, 2011)
  
• Co-Author, "Client Alert: FTC Unveils Proposed New Guides for Environmental Marketing Claims," Locke Lord (October 13, 2010)
  
• Contributor, "Brochure: Athlete-Agent Regulatory Compliance," Locke Lord (September 27, 2010)
  
• Co-Author, "Client Alert: SMS “Text Message” Advertisers Beware," Locke Lord (June 10, 2010)
  

Press Release

Locke Lord’s Trademark Team Makes 2013 Top 1000 Ranking in World Trademark Review; 2 Texas Partners Recognized — 2/7/2013

Locke Lord Bissell & Liddell Builds on Advertising Team Successes; Creates Separate, Full-Service Trademark, Copyright and Advertising Group — 10/19/2010

Events

• Advertising and Marketing Law: Emerging and Hot Topics (January 27, 2011)
• "Internet Advertising," The Essentials of Advertising & Marketing Law (Dallas, 2009) Dallas, TX (May 6, 2009)

Professional History

• Partner, Locke Lord LLP
• Law Clerk, Honorable Maurice B. Cohill, Jr., United States District Court for the Western District of  Pennsylvania (1977 - 1979)